Hotel rating TripAdvisor.com has new competition. Recently launched, VibeAgent.com, targeting travelers slightly younger than TripAdvisor users (two-thirds of whom are 35+), is a hotel review and booking site heavy on personalization and social networking.
Co-founder of VibeAgent, Adam Healey says "TripAdvisor doesn't provide context to who's writing the reviews". VibeAgent, "agents", provide photos and more info about themselves. As with Facebook and MySpace, members can keep a network of friends informed of their doings.
So far, VibeAgent has more than 10,000 people who have signed on so far. It remains to be seen whether it can compete with TripAdvisor's 5-million-plus members and 10 million reviews of hotels, eateries and attractions. TripAdvisor is also going after young users and launched a networking function in June.
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